The Master in Marketing support the fulfillment of the Mission 2015 by contributing to the preparation of organizational leaders and entrepreneurs with the capacity to act as customer-oriented strategists and generate value for their organizations by driving sustainable development in their communities.

The objective of the Master in Marketing is to prepare professionals who are capable of achieving a competitive advantage in the development of marketing strategies that enable them to:

  • Identify high-potential markets and segments.
  • Generate and apply market intelligence to determine consumer purchasing processes and understand the mechanisms that govern their decisions in diverse markets.
  • Develop strategies for positioning, launching and marketing products and services.
  • Apply the ideal tools for forming relationships with clients and generating brand and company loyalty.
  • Generate brand value that translates into high earnings.

The program, which achieves an in-depth, current proficiency in marketing, is designed for professionals who want to drive their business or serve in a strategic position in the area of marketing.

Comply with the comprehensive evaluation required in the admission process, through an interview conducted by the admissions committee of the graduate program. In addition, the following is necessary:

  1. Simple copy of the Bachelor´s degree Certificate where the following information is indicated:
    1. The overall GPA.
    2. Completion date of all the subjects of the study plan.
  2. Simple copy of the Bachelor´s degree.
  3. Motivation letter or essay in which the candidate explains the reasons for his or her interest in the program, his or her potential contribution to it and the area in which he or she wishes to develop professionally.
  4. Curriculum vitae.
  5. When applicable, submit two letters of recommendation in the institutional format, from employers or professors.
  6. When applicable, take the Postgraduate Studies Admission Test (PAEP), and obtain at least 500 points in the adaptive version or its equivalent in other exams authorized by the Institution.
  7. When applicable, obtain at least 550 points in the TOEFL exam or its equivalent in the other exams authorized by the Institution as an instrument to assess the sufficiency of English language proficiency.

*The admission process may change without prior notice from the Admissions Committee

**Admission is the first step: then you can enroll in your graduate program of interest.


Face to Face


EGADE Business School Santa Fe



On completing the program, students will be able to:

  • Understand the effect of local and global consumer trends through the analytical use of market intelligence tools.
  • Identify relevant and actionable market opportunities and segments for the company.
  • Develop innovative processes and strategies that translate into profitability and sustainability for companies:
    • Brand and product strategies.
    • Pricing and profitability strategies.
    • Distribution and marketing strategies.
    • Comprehensive communication strategies.
    • Sales strategies and customer relations.
  • Design, implement and manage competitive strategic marketing plans.
  • Consumer behavior analysis.
  • Marketing strategies.